Kida
March 3rd, 2010 admin
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KIDA Compulsory assignment MM-2 Pia Schildknecht Intcom2b Hand in date: 29. may 2009 Pia Schildknecht Intcom1b Table of Contents 1. SUMMARY 2. INTRODUCTION 2.1 Problems at KIDA A/S 2.2 Method 2.3 Delimitation 1 1 1 1 2 3. SITUATION ANALYSIS – STRATEGIC LEVEL 3.1 Internal analysis 3.1.1 History 3.1.2 Organization 3.1.3 Mission, Vision 3.1.4 Financial analysis 3.1.5 Product Assortment 3.1.5.1 Strategy 3.1.5.2 Product life cycle 3.1.5.3. The Boston Consultant Group Growth-Share Matrix 3.1.6 Target group 3.1.7 Goals and Growth strategy 3.1.8 Competitors 3.1.8.1 Description of competitors 3.1.8.2 Competitor/competition strategies and …
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